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MINDSCAPE
CONCEPT WORKS
Developing concepts and experiences at Takeleap, Chennai
As part of the design team, I was very frequently invited to be a part of concept development meetings. I performed concept design tasks and storyboarding for various projects that encompassed VR 360 videos, 3D projection mapping and animations for 3D hologram fan.
Client - KDDC, a dairy and food products company.
Project Brief - Market their food products using a novel method at retail stores.
Concept - The '3D hologram LED projector fan was chosen' to be the main medium of marketing. Various juice boxes, ice creams and milk products were showcased as 3D projections. I was involved in developing product animations and storyboarding for the same.
Reference video
for the concept
Device - HOLOFAN
(3D Hologram LED projector fan)
Some digital and hand sketches ideating for product animation
Test Videos (produced by 3D artists based on the concept sketches)
Client - MBRSC (Mohammed Bin Rashid Space Centre).
Project Brief - Showcase the future of the planet 'Mars'.
Concept - A VR video, with a guided storyline, depicting rovers, a futuristic city, laboratories and others as seen on the face of future Mars, was the conceptualisation.
Storyboard
Client - SBA (Sharjah Book Authority)
Project Brief - To contrast our current ways of living and a sustainable way of living, to raise awareness about energy conservation.
Concept - The chosen medium was 3D projection mapping (on an acrylic model of 3 cubes with varying heights and a background screen). The model/cubes were used to represent the actions and the background (BG) screen was used to show the consequences of the actions showing the contrast between harmful and sustainable living. A storyboard was prepared to define the actions and its effects.
Sample video of intended effect
Model for projection mapping
Storyboards for 10 different projections scenes
